Define custom content in the context of 'things to do' that other servers offer over this.
With the exception of quest which i just noticed he did not mention.
It was a serious question, i wasn't just being mean.
Admittedly it was more general curiosity rather than this server specifically.
No I get where you are coming from!
I mean I guess it's just nice to feel as if the server owner has tried to do something other than the base files, to break up the grind into different grinds really (Mir is just a grindfest)
Personally I have added "Challenge" Quests, where you speak to and fight Certain "super" versions of monsters, and get Challenge Tokens (you can exchange them for temporary rewards / buffs) the quests chain so you have to complete the previous one before going onto the next one (you find them in random provinces)
I have also added a Weapon Enhancing System outside of Awakening (you collect various types of Orbs to upgrade weaponry and change its looks); and actual quest chains to upgrade a specific weapon set for each class among many other things.
I guess adding new stuff into existing areas helps a lot, it makes people explore maps that they probably have already 100x before but actually with a different purpose and result; adding new areas, as well as AI and quest lines (and actually interesting quests opposed to go kill x oma, thanks now go kill x omafighter come back and repeat).
But to me, the server could contain all of that but the way the advert is done you would have no idea as it's just a wall of text.