Yoichi Wada, CEO of the Japan-based game company SE (Square Enix), is now facing great pressure from the investors because of the sharp drop of SE's share price which's caused by the media and players' continuous criticism on FFXIV (Final Fantasy XIV). In a recent interview, Yoichi Wada said that F2P might be taken as a point of breakthrough to change FFXIV's current embarrassing situation.
Don't know if people know but plans are to close down FFXIV and plans are to improve it, as it stands now it's failed big time, and now talks are on going to make it F2P.