Rubbish. No border, crap font, the hatching looks childish, it looks like crap and it is. Sounds harsh but it's true. Just looks too unprofessional, even if you're not going for professional it doesn't even convey the message you want it to.
To improve it, I think get rid of the hatching because it totally contradicts the word 'soft'. Think of white clouds on light pink, even wisps of red on white. Straight lines indicate tough, hard. Round shapes indicate soft.
and beard....:lol: